Logo with blue initials 'JM' and the name 'John Macpherson' underneath.

EdTech Marketing Content Writer

Hi! I’m John. I worked in public education for 21 years, both in the classroom and in administrative roles, so I understand the challenges educators face. Now, I'm partnering with EdTech companies to create content that resonates with their target audiences, including parents, teachers, and district-level administrators.

A smiling man with glasses and curly hair wearing a blue plaid shirt stands outdoors with trees in the background.

E-GUIDES, ARTICLES, CUSTOMER STORIES & MORE

Guide cover page with the title 'Best practices for your next fundraiser auction' and a photo of smiling women having a conversation.

E-guide for a demand generation campaign coordinated with a new feature launch — Bonterra

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Work Samples

Webpage header stating 'Government Solutions: How the Cloud is Unlocking New Potential for the Public Sector,' with Snowflake branding and navigation buttons.

Article ranking for target keywords, focusing on a key industry vertical — Snowflake

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A woman wearing a face mask looking at a laptop screen during a telehealth appointment in a well-lit room with plants and decorative items.

Educational article promoting a key feature of the company’s product — Therapy Brands

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SEO article for a product packaging company, ranking for target keywords — Sttark

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Contact Me

Want to chat about working together? Send me a message, and we’ll schedule a call!