Laurie MacPherson about

Hi, I’m Laurie (Laura) MacPherson.

You need someone who can help you challenge outdated thinking in your market, turn your best insight into content that earns credibility with tech buyers, and create genuine thought leadership that moves pipeline. That's me.

With over a decade in B2B tech and a background in interview-based research, I've spent my career getting close to the people who build and buy in complex technical markets — product managers, solution architects, security leaders, and practitioners in the field. I've conducted in-depth interviews, synthesized complex research findings, and translated what experts know into editorial-style pieces that resonate.

I'm especially good at ramping up fast. Clients have described me as having "an incredible talent for connecting the dots," being "adept at uncovering customer pain points and finding creative ways to present solutions," and someone who "quickly developed a deep understanding of our business, our goals, and our industry."

Companies including Immuta, Snowflake, Passport, Withings, and Knowde have trusted me with their insight-driven content — and they have lots of good things to say about the experience.

Ready to put your insight to work? Send me a message, and we’ll set up a call to explore a project.

Other random facts:

➜ I'm a fantasy and sci-fi geek, currently obsessed with Natasha Pulley’s novel The Hymn to Dionysus.

➜ My favorite way to recharge is to get out into nature, preferably at the top of a mountain.

Here’s what you get when you work with me:

Senior-level marketing expertise

I’ve spent over a decade in B2B tech marketing. I can quickly wrap my head around your business, products, and buyers. When you work with me, you’ll get senior-level experience that requires no hand-holding.

A journalist with research skills

I have a background in journalism and interview-based research. I know how to uncover powerful insights and shape them into compelling narratives and content that resonates with buyers. 

People skills + process nerd

I’m famous for being great to work with (really, ask my clients), but I’m also a project management nerd—which means I keep things moving smoothly and always deliver on deadline.

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“You are our most valued asset in growing our business. You’ve helped us think in lots of new ways and have completely transformed what we think about how to use content in our marketing strategy.”

—Mike Donnelly, Seventh Sense

Questions about how I can help your team? Let’s book a short intro call!