The Insight Lab

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The Insight Lab is a smart system to make creating insight-led content easier! My process is designed to deliver sharp, strategic content that connects with your market and helps you hit your OKRs.

The framework for content that creates interest, engagement, and brand affinity

High-performance content is made from high-quality raw materials:

🔍

Original Data Points
and/or Expert Opinions

Research-driven findings, expert opinions, and/or proprietary data that only you can offer

💡

A Unique Angle or POV

A fresh perspective that reframes thinking and sets you up as a true leader in your industry

📋

Strategic Brief

A clear roadmap defining the audience, goals, and how the piece will connect to your strategic goals

Venn diagram with three circles labeled "Original Data Points & Expert Opinion", "Unique Angle or Point of View", and "Connection to Business Goals & Value Props". The overlapping area in the center is labeled "Unique, Engaging Content." The blue circle represents original data-driven insights, the purple circle represents a unique perspective on topics, and the green circle signifies aligning content with business goals and value propositions.
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The Insight Lab helps you:

  • Uncover the raw materials necessary for true thought leadership.

  • Develop a unique point of view.

  • Align content with product roadmap, GTM shifts, sales enablement, and other strategic initiatives.

  • Scale insight-driven content creation so you’re publishing consistently.

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A young man smiling outdoors, wearing a suit and tie.

“It’s been an amazing six months of growth for us in terms of leads. Our success has been a combination of strategic content and making sure we hit the right people at the right point in the funnel. You thought of everything in terms of what we needed from the content and helped guide us with your experience.”

—Harry Rose, Bonterra

Want to create great content together? Let’s talk.

Schedule a call