Insight Report + Content Package
A hybrid research + content engagement designed for marketing and growth teams who want credible, differentiated storytelling rooted in real-world insight.
Anyone can join the conversation. Few can shape it.
Most thought leadership simply describes what’s happening: a trend in the market, the way an audience sees a problem, or the newest approach to an industry challenge. The most effective thought leadership explains why and how—and what’s next. To shape the conversation in this way, you need a different approach to insight and content.
I help marketing teams publish credible, research-based insight reports and content campaigns that shift perspective, change thinking, and strengthen their positioning in the market.
How It Works
Stage 1: Discovery + Planning
Kickoff call to review your goals and plan approach
Synthesis of your brand messaging, product messaging, and ICP profiles to shape direction and POV
Stage 2: Study Design & Research
8-10 qualitative interviews with customers, SMEs, or partners (depending on focus)
Analysis (key themes, verbatims, implications)
Internal insight deck: findings + action items
Stage 2: Public-Facing Content Package
Thought leadership insight report (7-10 pages)
Landing page copy to promote the report
Blog post to promote the report (announcement or narrative angle)
3 social posts to promote the report
Timeline: ~4-6 weeks
Investment: $15K + participant incentives if needed
Outcome: Your team gets compelling research-backed content that builds brand trust, supports demand generation, and differentiates your narrative in a noisy market.
Available Add-ons: Stakeholder workshop, additional interviews, bylined op-ed, sales one-pager
FAQs
How many interviews are included?
Most engagements include 8-10 interviews. Some clients choose to add additional interviews, depending on the topic/type of report.
Can you recruit participants?
Yes. As long as you have a list of customers, partners, or internal SMEs, I can manage recruitment and incentives.
What about ethics and participant care?
We’ll minimize participant burden, honor confidentiality, and use transparent consent. We can also discuss sharing findings back with participants.
Who owns the outputs?
You do. Once paid, you own the deck, report, and all content deliverables.
Can you handle design?
While I don’t offer design services, I can connect you with a recommended designer or collaborate with your in-house designer to create visuals.
“Our company was eager to build thought leadership. Laura stepped in and took the time to listen, understand and ultimately generate high-quality lead-converting thought leadership content for our team. Not only did she exceed our expectations with her work, she was also a pleasure to work with!”
—Julie Starck, Passport